Once you have completed your brand design consultation, and research, executing brand concepts is next. Designers bring creativity to bear in developing brand concepts, working within the rigorous boundaries and requirements exposed with research. Great brands, however, don't just look good; they outperform! We recommend reserving at least 5 hrs for creating each brand / logo design concept. We deliver original creative vector graphics design documents ( .AI ), professionally preflighted and packaged, for use in pixel-perfect brand media compositions.
Once you have completed your brand media kit, you can confidently, reliably and cost-effectively design brand-integrated media you need. With a brand media kit, we recommend you reserve at least 6 hrs per website design concept. Without a brand media kit, the rule of thumb is to double the time to get to a finished product. We deliver original creative design documents ( .PSD, .AI, etc. ), professionally preflighted and packaged, for pixel-perfect installations.
Once you have your custom website designed, and have original creative design documents for the design, installation of the design on your website management system can be done. If using Monkey Business, we recommend you reserve 4 hrs for your custom website design installation. If using other platforms, you will be better off working with a firm that specializes in your chosen platform. However, if you want us to handle installation on other platforms, we recommend you reserve at least 10 hrs for installation.
Once you have completed your brand media kit, you can confidently, reliably and cost-effectively design brand-integrated media you need. In addition, you also need to have completed communications design and copywriting for the webpage. With a brand media kit, we recommend you reserve at least 3 hrs per webpage. Without a brand media kit, the rule of thumb is to double the time to get to a finished product. We deliver webpages in optimized HTML pages, and web graphics. We deliver graphic elements in original creative design documents ( .PSD, .AI, ), professionally preflighted and packaged, for easy future modifications and reuse.
Management / Team Review
At various stages of execution, reviews and reevaluations of project implementations in context of stated objectives will be necessary to assure the trajectory of the project implementations remain aligned with stated goals. How much review and the frequency varies significantly depending on the types of executable. Still, we recommend reserving at least 10% of the time for reviews.
Management / Team Training
All stake holders need comprehensive training on the consumption, use and leverage of the results of the project to targeted objectives to fully realize the benefits for the project. This is particularly important for Management and key Team members. We recommend reserving at least 10% of the time towards organization wide training.
Project Documentation assures continuity, and value transfer from one generation of project members and managers to the next. The amount of documentation needed varies depending on the nature of the initiatives at hand and the target audiences for the documentation. Still, we recommend reserving at least 10% of the time to comprehensive project documentation.
You should always factor in time required to manage all the assets, creatives and resources needed to execute your initiatives. This is Project Management time, often invisible, and overlooked, but very real and impactful on your bottom line. We recommend reserving at least 5% of the time towards project management.