We provide direct access to all your individual campaigns across all channels. You will be able to access the actual campaign setup, configuration, performance data and analytics.
We also setup customized goals tracking and integrated reporting with campaign cost data so you can easily monitor and see key ROI values for your ad investments.
To run successful online marketing campaigns, you need to make sure you have the data capture, reporting & analytics, and marketing infrastructure needed for tracking, analysis, optimization of online campaigns. With online marketing, it's all about data, data, data.
At a minimum, your website needs to have
- Comprehensive data capture, reporting and analytics, including Google Analytics.
- Content syndication capabilities for efficient content marketing
- Marketing automation capabilities for continuous multi-channel marketing.
- A hopefully simplified and reliable, ordering / fulfillment / support workflow.
The right infrastructure reduces the risk and cost of executing and managing successful online campaigns. If your website does not have the infrastructure for data analytics, we suggest you first consider a quick and cost efficient migration to Monkey Business
In addition to infrastructure, on the business and operations side, you need to have historical data on some key performance indicators (KPIs) for your business. These include,
- The average order amount ( for new / returning customers )
- Website traffic performance data ( total, average views, average time, bounce rates, geolocation, etc )
- Your target customer profile
These KPIs are critical in designing a marketing / campaign strategy that will be sustainable with the ad budget you have.