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Understanding the fragmentation in website services industry caused by the nature of how websites work, helps you to better decide on a strategy for acquiring website solutions and services that will make your tasks a lot easier.
As explain in how a website works, every component of a website requires provisioning by authorized service providers. Not only do you have to buy the original solution, but virtually all components require an ongoing monitoring and management and renewal services to keep these properties available for your continued use.
Website component solutions include:
While the annual renewal of some of these services are a constant source of management cost and grief, they are required and hence, important to assure continued smooth operation and availability of your website at all times.
Website solution acquisition strategies:
Regardless of your website solutions acquisition strategy, you should always have the assurance of your service providers on the ownership of your intellectual properties. For example, we continue to see people who authorize service providers to purchase and manage their domain names only to realize that they do not actually have ownership of the website address.
Piecemeal vs. Full-service solution acquisition:
There are various advantages of a full-service solutions acquisition strategy over the piecemeal strategy.
1. Removal of website component services management overhead - a full-service provider can better manage your website component solutions than you can because they utilize automated systems in place to track, monitor and automatically renew these services for you as they expire. You can save a lot of time from boring routine administrative work and have more time to focus on actually building, improving and using your website.
2. Centralization of responsibility and correction of problems - when you purchase your website solutions using a piecemeal strategy, you are ultimately responsible for the technologies powering and assuring the smooth operation of your website, whereas you the person with the least control over these technologies. When problems arise, you will spen more time trying to get your disparate group of service providers to locate or accept responsibility for the breakdown. It's called the shifting blame game. In all cases, you will experience longer down-times, and will have to pay for the technical support time to find and fix the problem. Full-service providers provide you with a single contact whom bears responsibility for your website. This provides you with a much more efficient recourse, minimal down-times and a reliable management of website solution crisis; often at no additional cost to you.
3. Better selection of website component services meet and prepare for your unique smart website needs - a full-service provider will purchase and use the best component services for your website, better than you can. For example, most non-professionals cannot stay abreast all the time with the latest technology and service offerings coming on the marketplace, whereas professional full-service website solution providers do. This is particularly important in developers of smart website solutions that require the proper hosting environments for the website applications you will invest significant capital in to run properly. If you were to purchase the wrong hosting plan for your smart website, you will quickly realize you will not be able to use it and will need to get another. This is a constant agonizing experience for customers with a piecemeal strategy who purchase prepaid website solutions with annual or even longer-term contracts such as for hosting services, with the aim of locking in low service rates.
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