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Website Design

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Unless you are an experienced graphics design professional, do it yourself design just don't workA good design is more than picking colors and graphics. When communication is important to you, you need professional web design services to deliver your messages clearly and effectively.
 
Our professional website design service can help you create the perfect online image for your website and define an information architecture that will accommodate your current and future website content growth requirements.
 
We provide
  • Brand media integration

  • Website design

  • Website content information architecture definition

  • Website animation design

 
Need a full website solution? Get a 5 minutes instant quote >
 
Before you buy website design services, you need to know what website design is and how it fits into all the other products and services you need to setup and run a website.

So what is website design?

Website design is a form of graphic design or media design. As such, like all other graphic / media design, the goal of website design is the effective visual presentation of information and ideas.
 
Graphic / media design of information for a website is called web design or website design.

Is website design the same as website development?

Web design (or website design) is commonly confused with web development (or  website development). However, they are not the same.
 
Web development (or website development) is about programming (or developing) website software (or web applications), while web design is about creating effective visual presentation of information. 
 
Web development services are provided by programmers or developers while web design services are provided by graphic designers

What does it mean to buy website design?

When you buy website design, you are buying a service. As a service, it means you are paying someone, hopefully a professional graphic designer, to spend the time needed to work with you to complete your website design in the right graphic document formats.
 
The most important things to pay attention to when you buy website design service are

Can I create my website design myself?

Yes and No. 
 
Yes, you can.
Technically speaking, anyone comfortable with using graphic design software can create website designs. These graphic design software comes in various forms, some you buy and install on your PC while others you pay a monthly fee to access and use online. Many more are free to download or use online. Any way you cut it, they all allow you to create the website design you want without paying a website designer to do it for you. All these tools either online or offline, are one form of Do-It-Yourself (DIY) solution. 
 
No, you shouldn't
The bottom line is DIY tools let you create a website design, not a good website design.
 
Why? Because a good design is not just about picking colors and graphics. It goes right back to the original goal of any form of design, i.e. the effective visual presentation of information and ideas.
 
What makes a website design good or effective are the very things that only graphic design professionals understand and are trained to do very well, such as:
  • How to properly blend colors, symbols, graphics and messages to communicate efficiently
  • How to create proper information flow (or information architecture)
However, the most important disadvantage to DIY users is the lack of knowledge and experience, in the creation, use and significance of standard graphic / media document  formats. Simply put, a well executed website design will actually cost you less, not more.
 
By building your designs to industry standard graphic formats, you gain the benefits those standards are created for, i.e. to protect your investment in the design and assure your ability to reuse and integrate the design into new and future media design initiatives. All DIY tools marketed to design novices do not cater to these issues, hence inexperienced consumers are continually caught in a never ending vicious cycle of redesign after redesign. Learn more about design document formats >

Prebuilt website design templates? Custom website design?

The moniker "custom website design" is often used to describe the standard practice of hiring a graphic design professional to create a website design. This common practice introduces a new layer of unnecessary service description to novice design buyers, and a source of costly confusion. All good designs are inherently "custom" solutions. 
 
Prebuilt website designs are built by independent design professionals to the right standard graphic documents format. These typically cost anywhere from $ 20 to $ 200 per design, and made available to novice design buyers looking to reduce their "custom design costs". Click here for prebuilt website design templates >
 
At first glance, these look cheap compared to paying $ 1000 or more for a "custom design". However if you look closely, you realize it's simply not this simple. This is because you cannot really use these prebuilt design documents without properly integrating your brand, logo, colors and message into the information architecture of the design. Doing so requires extensive customization by a graphics design professional, but when done properly, the product is indeed a "custom design".
 
The cost of customizing a prebuilt website design template effectively wipes out any perceived savings in using prebuilt website designs to begin with, and in many cases is more expensive. Not properly completing a brand integration and customization of a prebuilt design template results in a very bad design hack that effectively defeats the primary goals of design.
 
Bottom line is, prebuilt website designs are created to reduce the time, and hence cost, of creating an information architecture for the project; they are not a way to avoid the real creative design process. When used as such, the result is a website design that has already failed right out of the gate.
 
 
 
 
A clear understanding of industry standard graphic media document formats is key to a successful purchase of media design services, protecting your investment in the creation of your design documents, and assuring long-term return on investment (ROI) in the strategic use of  those design assets.
 
At the end of every design project, the graphic design professional you work with should deliver your creative design documents to you in the right industry standard format. More often than not, many novice design service buyers do not know about these standards, and too many "design service providers" do not educate buyers on their significance and use in assuring ROI. Ultimately, in today's design services marketplace, it is the unfair responsibility of the design buyer to make sure that he/she gets the real value of the design service by demanding these standards from his/her design service provider.

All graphic documents are not created equal

A graphic document is not automatically a graphic design document
 
Many common graphic (or picture) documents are routinely assumed by novice design buyers as graphic design documents. These include documents ending with these common picture file extensions:
 
.JPG
.PNG
.GIF
.BMP
 
While these are picture files, and hence by nature graphic documents, they are not graphic design documents. During the design process, your design service provider may provide these files as "mockups", so you can view the evolution of your design.
 
The following are examples of graphic design documents:
 
.AI
.PSD
.INDD
 
At the end of the design process, you should make sure that your graphic design documents are delivered to you. The design documents are used to create or modify the content of the design depending on how and where you want to use it in the future. These documents are usually large files, delivered in compressed archives (or zipped files) and should be carefully save on disk or CD for future design media integration needs. This is how your protect your investment in a creative design.
 
Many graphic design providers will point out that you cannot use these graphic design documents since you need graphic design software to view, or modify the content of the documents. This is a common reason for not delivering the documents in the first place. Most professional graphic design software is expensive and most people do not need it. You do not need to open or modify your graphic design documents, you just need to have them, since you paid to create them.

Graphic Design Document Formats

Graphic design documents are created using professional graphic design software. The ultimate creative design software package, used by design professionals to produce not only graphics content, but also audio, video & flash animations, and other print media, is the Adobe Creative Design Suite
 
No matter what software is used to create your graphic design document, there are 2 standard graphic document formats that can be used.
  • Vector graphic document format
  • Raster graphic document format
 
Vector graphic document format
 
Vector graphic document format is a graphics document where the content of the design (i.e. shapes, colors, lines, etc) is created using mathematical equations
 
Why is this important? Because by using mathematical equations, it means that you can make the content of the design as big or as small in size (or dimension, i.e. width x height) as you need, without losing any detail in quality (i.e. resolution). This means if you want to use the design on as small a media as a business card, or as large a media as a outdoor billboard, the quality of your design remains intact, i.e. you won't have to build your design all over again, just for that media.
 
Bottom line is: all brand identity design assets, including logos and corporate symbols should be completed in vector graphic document formats
 
 
Raster graphic document format ( or Bitmap graphics)
 
Raster graphic document format is a graphics document where the content of the design is created using individual points (or pixels) of color. Raster graphics are also called bipmap graphics.
 
Raster graphics are the opposite of vector graphics because when you magnify raster graphics, you lose resolution, meaning the picture quality degrades. However, there are benefits to raster graphics, primarily, creation of more color range and shades that is richer than possible in vector graphics. This is ideal for photographic images, and high-end print publications like glossy magazine inserts, brochures, and so on.
 
Bottom line is: raster graphics are resolution dependent, and will not scale well if your resolution needs to change. Use raster graphics to produce media design document templates for specific media with clearly defined resolution requirements. For example, creating a print brochure design document to 300 dots per inch (or dpi) or a website design document template to 75 dpi. Since the target media requirements will not change, that design document will always work for just the target media to produce consistent high resolution and detail.
 
 
 

What does it mean to buy website design?

When you buy website design, you are buying a service.
 
As a service, it means you are paying someone, hopefully a professional graphic designer, to spend the time needed to work with you to complete your website design in the right graphic document formats.
 
The most important things to pay attention to when you buy website design service are
  • the hourly rate you pay to the design professional you choose to work with. 
  • making sure your design documents (or design templates)  are completed and delivered to youin the right high resolution standard graphic document formatsLearn more about graphic document formats >
Flat-fee design services are the worst ways to buy creative design. With flat fee design services, you are basically assured that the design service provider will not spend enough time to understand and counsel you on long-term design strategy and implications. This works fine of course for these service providers since many novice design buyers seem to always think the solution to one in-effective design is another quick redesign!

Design Time & Total Cost

Apart from the obvious hourly rate paid for design service, the single reason for an expensive design is waste of time. Both the design service provider and the design service buyer can waste time during design process.
 
Good design is not necessarily expensive and should not necessarily take a long time. The easiest way to buy an expensive design is to waste time. The value of a design is not measured by how much is paid for it.
 
You can minimize the time spent on every design purchase by understanding the creative assets design building process, and making sure you have everything you need ready to deliver to your chosen design provider, in order to complete your creative design project.

Creative Assets Design Building Process

Using this process, every design document you buy makes it easier for you to complete your next design project and design documents. Easier means Faster. Faster means less time. Less time means less money. 
  1. Build your brand media kit first.
    By completing your brand design first, you will have addressed a lot of issues that normally result in rampant time wasting during a subsequent media document design processes.
     
  2. Build your specific media document templates as needed.
    Every design service results in the production of one or more design documents. These are called media design templates. A website design template is just one of many media documents you may need. Others include business card design templates, brochure design templates, letterhead design templates, and so on. However creating all templates cost-effectively requires that you have at least already completed your brand media kit.
     

Buying cost-effective website design service

  1. Before you can complete your website design cost effectively, you need to have completed your brand media kit first. By completing your brand design first, you will have addressed a lot of issues that normally result in rampant time wasting during a website design process.
  2. Find a graphic design professional and negotiate a hourly rate that is within your budget. Have some sense how much time the design is expected to take to complete. You should know how much additional hours cost to complete your design, and what happens if you use less time than you paid for.
  3. Deliver your brand media kit to your graphic design service provider.
  4. Consult with your graphic designer to develop an information architecture for your website.
  5. Consult with your graphic designer to integrate your brand and messages in your design.
  6. Consult with your graphic designer to understand how you can produce future content on your own, using the website design templates you are paying for now. Don't have your graphic designer build every single webpage on your website, reserve that for just the most important presentation pages you need. Website content is NOT the same thing as website design. You should be able to publish new content into your design without buying more creative design services.
  7. Take delivery of your website design documents (or templates) in the a graphics format such as Adobe Photoshop .PSD
 
Our website design service is designed to bring your design vision to reality in the least amount of time!
 
Design to industry standards.
 
We do not try to avoid the creative process, rather, we focus on optimizing the time it takes to create effective visual designs and deliver design documents to industry standards designed to protect your investment in creative design. Learn more about graphic document formats > 
 
Pay only for what you need!
 
We don't assume that your design needs are the same as everybody else. We merely offer the technical expertise to bring your designs to life. 
 
Affordable creative design rates.
 
At $ 50/hr, our creative design rates are very competitive and affordable. We believe in transparent pricing, so you can avoid unpleasant surprise billing. 
 
Fair billing practices.
 
If you need more time to complete your creative design, simply pay for the additional time at the same low rate.
 
If you spend less time than you already paid for, use the remaining time for other services, or request a refund for the balance of the remaining time. Using our Project Management Console, you are always in control of your project and budget.
 
Our design process.
  • We start by providing you with your own personal project manager to work with you and guide you through the design process.
  • We collect your design requirements and specifications.
  • We provide a comprehensive design strategy review.
  • We develop your website information architecture(s).
  • We implement your creative design documents to the right industry standard document formats, and assure proper brand identity and effective message integration.
  • We develop a process accessible for you to reuse your website design documents in creating future content, assuring continuous ROI on your creative design investment.
  • We deliver all your design documents to you.
 
What is delivered to you.
 
At the end of the website design process, all design documents are delivered in Adobe Photoshop .PSD raster format created to 75 dpi resolution or more. 
 
Your complete website design will include one primary website design template, and secondary design templates as needed. Secondary website design templates are variations of the primary design template for use on web pages requiring a different information architecture than the primary template.
 
What is needed to buy this service?
 
You need to have completed your brand media kit and will be required to provide your brand kit before we can start your website design process. At a minimum, you need to provide a logo design document.
 
What you need to buy this website design service!
 
You need to have completed your brand media kit and will be required to provide your brand kit before we can start your website design process. At a minimum, you need to provide a logo design document.
 
 
 
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