If content is the king of search engine optimization, then links-building strategy should be called the queen of it. Backlinking or creating links to your site from other Internet resources is among the most popular practices to improve site ranking and its position in the generic search results. Some of the advices on links-building are presented below.
- The more high quality links, leading to your website, you have – the better. The amount of backlinks belongs to the key factors considered by Google and other search engines during the evaluation of the particular website and specifying its place in the search results.
- Use anchor text properly. Anchor text is a visible part of the hyperlink, which users can read and click to visit your site. It is important to use keyword-based anchor texts. For example, instead of “click here” use “hand-made furniture”, etc.
- When creating external links, use your domain name as the target URL. For example, if your home page is http://www.mysite.com/index.html, in the backlinks use only http://www.mysite.com.
- Choosing among links sources, your priority should be with high-quality, reputable sites. One really good site can give you much more traffic than dozens of forums posts or plain online catalogues.
- Writing content for your site, you or your author will use keywords, linking them to the relevant sections of your site. Try to make the text of the whole page and the anchor text of your links semantically close. For example, if you use “hand-made furniture” as your keyword, your whole page should be about the hand-made furniture.
- Try to get links from reputable sources, such as dmoz.org, yahoo catalogue, or .edu websites.
- Links from social websites, such as Twitter or Facebook, can be really helpful for the promotion of your web-site.
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| Mykola Stepanyuk |
| Posted:May 4, 2010 Subject: SEO Tips on Link-building Strategy |
Comment |
If content is the king of search engine optimization, then links-building strategy should be called the queen of it. Backlinking or creating links to your site from other Internet resources is among the most popular practices to improve site ranking and its position in the generic search results. Some of the advices on links-building are presented below.
- The more high quality links, leading to your website, you have – the better. The amount of backlinks belongs to the key factors considered by Google and other search engines during the evaluation of the particular website and specifying its place in the search results.
- Use anchor text properly. Anchor text is a visible part of the hyperlink, which users can read and click to visit your site. It is important to use keyword-based anchor texts. For example, instead of “click here” use “hand-made furniture”, etc.
- When creating external links, use your domain name as the target URL. For example, if your home page is http://www.mysite.com/index.html, in the backlinks use only http://www.mysite.com.
- Choosing among links sources, your priority should be with high-quality, reputable sites. One really good site can give you much more traffic than dozens of forums posts or plain online catalogues.
- Writing content for your site, you or your author will use keywords, linking them to the relevant sections of your site. Try to make the text of the whole page and the anchor text of your links semantically close. For example, if you use “hand-made furniture” as your keyword, your whole page should be about the hand-made furniture.
- Try to get links from reputable sources, such as dmoz.org, yahoo catalogue, or .edu websites.
- Links from social websites, such as Twitter or Facebook, can be really helpful for the promotion of your web-site.
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