Forums > Internet Marketing - Search Engine Optimization (SEO) > Off-page Optimization
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Internet marketing and search engine optimization covers a whole range of multiple tools, techniques, and methods. Some of them work on the web site itself and others involve activity on other web resources in the Internet without making any direct changes to the advertised resource. These are so-called off-page optimization techniques, which are called to improve the ranking of a particular web site by the search engines, such as Google or Yahoo.
The most commonly used methods of off-page optimization are:
- Article and press-releases distribution
- Social networking (Facebook, Twitter, etc)
- Backlinks building (banners, links exchange)
- Directory listing
- Blogging and forum posting
- Pay-per-click advertising campaigns
- Multiway linking or webrings
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