Forums > Internet Marketing - Search Engine Optimization (SEO) > Link Baits in Search Engine Optimization
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Link baits are actively used these days among other effective tools of the internet marketing or search engine optimization. Link bait is virtually anything (textual content, image, widget, gadget, etc) that is interesting enough to lure a visitor download such element and place it on his own website or blog. This is said to be a powerful marketing instrument with viral nature.
The examples of link baits include the following:
- Informational, news, or humor hooks
- Tool hooks and widget hooks
- Unique content hooks
- Evil hooks
Basically, the key goal of link baits is to ensure building as many relevant and high-quality backlinks as possible. In order to achieve that goal, link baits need to be really interesting, attractive and useful for visitors. In that case people are likely to use your link baits on their own web resources, promoting your web site and spreading a word about it to their audience.
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