Click-to-Call €� The Innovation Of The Internet Marketing

Internet marketing is a very actively-developing industry, where pay-per-click programs occupy the greatest share of the market. Recently, a new interesting feature has been introduced by Google to enhance the experience of advertising via AdWords. The innovation is called Click-to-Call and it allows users, who search for goods, products, or services through their mobile phones with full internet browsers, such as iPhones, to make phone calls directly to the advertised companies.

 

While clicking on the ad displayed on your computer results in visiting the advertised website, clicking on the phone number displayed on mobile phone results in calling that company. That is pretty useful and convenient for users: no need to visit the company’s website, you just call them and enquire about the products or services, you are interested at. Furthermore, the cost of a call is the same as the cost of a click in pay-per-click advertising. So, this is just another tool, making business closer to potential customers.

 

To start using a new service, AdWords users need just to specify their business phone number, define targeted location of potential customers and allow showing the ads on iPhones or other mobiles with full internet browsing.