Principles Of A Great Logo Design

When you are looking at your website design, you may like to consider the use of a logo. Great logo design lies in the art of coming up with an image that is so simple, unique and memorable that it gets etched into the brain of everyone who sees it. Logo design is not something that should be rushed when developing a website because it is common for website designers to use the company’s logo as a starting point. Shapes and colors used in a logo will have a direct impact on how the website designer constructs a website. Logos are often referred to as the centrepiece of a company’s brand image. Logos provide potential customers with first impressions and can convey enough information to sway opinions.

 

Logos must be designed with every form of media in mind. Firstly, when creating a logo try and imagine what it will look like on a t-shirt, website, business card, letterhead, etc. Secondly, imagine the logo appearing on different surfaces and backgrounds (light and dark). Thirdly, try changing the colors and view the logo in both greyscale and black/white. Finally, try playing with the logo by increasing and reducing its size dramatically. Logos that are too vertical or horizontal will become highly distorted when enlarged or reduced in size, so choose dimensions wisely.

 

From a design point-of-view, it is recommended that logos only ever incorporate 1-3 colors. Over 75 per cent of top corporate companies only use one or two colors in their logos, so it’s a good idea to follow suit. Logos that feature too many colors often result in the colors clashing, making it difficult for the user to see and identify with. Each individual colour says something about the company, so to keep the message as clear as possible it is a good idea to read up on color psychology and pick colors based on how you want your company to be perceived. Simply choosing colors at random based on personal choices is what leads to poor logo design.

 

Font choice is the number one most common aspect of logo design that is overlooked. Some companies will go so far as to create their own font-type, just to create a logo that they think looks cool. Looking good means nothing if the user cannot read the logo, understand what it means and then identify with it. A high majority of top logos use common font-types like Arial, Verdana and even Times New Roman.

 

A great logo will stand the test of time, so it’s recommended that your logo design doesn’t just simply conform to current hot design trends. A great example of a well-designed logo is the famous ‘Nike Swoosh Logo’, who’s tick symbol device works well on any form of media and is universally recognised.