Meta Description Tag

The meta description tag is a very important component of your search engine optimization procedure. Like the title tag this does not appear directly on a web page, however, a meta description tag is often listed as the result snippet when a site is listed in the search engines.

 

1) Try and include the keywords you are targeting in the meta description tags, these are highlighted in bold when searched for so they can help to increase a search listings click through rate.

 

2) Make sure your writing encourages the user into clicking your listing when it appears in the search results. Think of this as a Google AdWords ad where you can try to influence the click through and conversion rate of an ad by making is sound interesting. You will need to clearly describe the landing page and add a call-to-action, so that users know what they should be doing once landing on your website.