Title Tags

Title tags are a very important component of your search engine optimization procedure. Even though they are not visible on the page, they are the single most important on-site optimisation factor, so they definitely should not be overlooked.

 

1) Try and aim for 65 characters as this is the cut-off point in Google when listed with search results. It also helps to keep your title tags concisely targeted towards the most important keywords.

 

2) Include keywords towards the start of the title tag.

 

3) Make sure you have consistent branding in the title tag. This comes down to personal preference, however, the branding value of having your business name seen several times when listed in search results can be extremely valuable. Some people choose a consistent style of “Keywords | Brand”, but this really is down to personal preference. If you have a long brand name, it may be worth abbreviating this down in some fashion.