Forums > Internet Marketing - Search Engine Optimization (SEO) > What is SEO Made Up Of?
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Search engine optimization (SEO) is made up of a number of factors. Some of these you may need professional help with, however, if you have an easy to use content management system (CMS) many you can implement yourself. The main components are;
1. SEO Tags and Meta information - these are the terms that you use to tell the search engines what your page contains.
2. Page Rank - Used by Google, this measures the number of links to your site and the popularity and content of those sites. In short Google uses a link to your site as a vote of popularity.
3. Content and keyword density - The amount of keywords used in the copy of a page will increase your likelihood of showing for this search request.
4. Search engine friendly web design - This refers to the development and structure of your website applied by your web developer.
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