Keyword Research

The majority of a search engine optimization (SEO) specialist's time should be spent on researching the keywords your target audience is most likely to type in a search query. They should then incorporate these words and phrases into your web pages. You may be very surprised to see what your target audience is typing in.

 

The most important tags in an SEO specialist's armory are title tags and the main body text. Meta tags, alternative text and comment tags are supplemental. The presence of extra keywords in these tags alone will not provide long term results.