SEO - Popularity Component

Another one of the main components of search engine optimization is the popularity component. The popularity component of a search engine algorithm consists of several sub-components:

Obtaining the best popularity component is not merely getting as many links as possible to a website. The quality of the sites linking to your site holds more weight than the quantity of sites linking to your site.

 

Achieving links from other sites is not enough to maintain the best possible popularity. The major search engines and directories are measuring how often end users are clicking on the links to your site and how long they are staying on your site. They are also measuring how often end users return to your site. All of these measurements constitute a site's click-through popularity.

 

The search engines and directories measure both link popularity (quality and quantity of links) and click-through popularity to establish the overall popularity component of a website.