SEO - Text Component

One of the main components of search engine optimization is the text component. As search engines create lists of words and phrases on URLs, then it naturally follows that in order to do well on the search engines, you must place these words on your web pages in the strategic HTML tags.

 

The most important element of the text component of a search engine algorithm is keyword selection. In order for your target audience to find your website on the search engines, your pages must contain keyword phrases that match the phrases your target audience is typing into their search queries.

 

When you have determined the best keyword phrases to use on your web pages, you will need to put them within your HTML tags. Bear in mind that different search engines do not place emphasis on the same HTML tags. Therefore, to do well on all of the search engines, it is best to place keywords in all of the HTML tags possible, without keyword stuffing. Then, regardless of what the search engine algorithm is, you know that your keywords are contained in your documents.