Search Engine Optimization Essentials

The process of search engine optimization (SEO) consists of designing, writing and coding web pages to increase the probability that they will appear at the top of search engine results for targeted keyword phrases. Many alleged SEO experts allege to have reversed engineered search engine algorithms and use strategically created doorway pages and cloaking technology to maintain long-term search positions. Regardless of all of these claims, the basics of a successful search engine campaign have not really changed in many years.

 

To get the best overall, long term search engine positions, there are three components that must be present on a web page:

All of the major search engines use these components as a part of their search engine algorithms. Sites that have all of the components on their web pages, and have the best possible levels of all the components do well in the search engines on the whole.