The Meta Tag Refresh Attribute

The meta tag plays an important role in the search engine optimization of your website. Some website designers use the meta tag refresh attribute as a method of animation. Other sites have content that needs to be updated in real time, such as a site that displays sports scores or stock prices, might also use this attribute.

 

Unfortunately, most people who use the meta tag refresh attribute are spammers who want search engines to index one web page (for relevancy) and to display another web page. As a result of these spammers, the majority of the search engines consider the use of this attribute spam.

 

Subsequently, if you want to use animation on your website, it would be best to create an animated gif instead of using this tag. As for the sites that must use this tag for real time display, it is best to contact the search engine companies directly so that your URL does not receive a spam penalty.