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Forums  >  Domain Name Registration  >  What an Effective Domain Name Should Contain

What An Effective Domain Name Should Contain

Published on 12/29/2009 by Wayne Foster
There are many important aspects to consider with your domain name registration. Here are some of the characteristics of an effective domain name:
 
It Should be Memorable
Ideally, your domain name should be easily memorized from casual conversation. People should hear it once and remember it forever. A successful domain name sticks on your mind while an unsuccessful domain name requires a lot of advertising to establish itself in the mind of the consumer.
 
It Should be as Simple and as Short as Possible
Your domain name should be simple to remember, uncomplicated, straightforward and as short as possible. The spelling of your domain name should be obvious from the spoken word. In addition, it should put across one idea only.
 
It Should have the .com Extension
You should do whatever you can to get a .com name as it has become the default extension for almost everyone. The .com extension seems destined to remain the standard default extension for commercial websites for the foreseeable future. Don't use a .net, .org, or .web, etc. as your primary extension as it seems second nature for most internet users to type .com into their browsers when they want to find a site.
 
It Should Contain the Benefit
If your company’s name is taken, try and register your benefit. If you company's domain name is taken, for example Wally Pens, then you can use your product's benefit as a domain name (www.sturdypens.com). As another example, a company called Holiday Sports Network may register their benefit, www.funtravel.com, instead of their full name or the HSN acronym.
 
It Should Contain Your Most Important Keywords
Some search engines provide better listings to websites that include important keywords in their domain names. Consider the keywords that people may search for when they use the search engines to look for the products that you have on offer.

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Wayne Foster
Posted:December 29, 2009 Subject: What an Effective Domain Name Should Contain Comment
There are many important aspects to consider with your domain name registration. Here are some of the characteristics of an effective domain name:

 

It Should be Memorable

Ideally, your domain name should be easily memorized from casual conversation. People should hear it once and remember it forever. A successful domain name sticks on your mind while an unsuccessful domain name requires a lot of advertising to establish itself in the mind of the consumer.

 

It Should be as Simple and as Short as Possible

Your domain name should be simple to remember, uncomplicated, straightforward and as short as possible. The spelling of your domain name should be obvious from the spoken word. In addition, it should put across one idea only.

 

It Should have the .com Extension

You should do whatever you can to get a .com name as it has become the default extension for almost everyone. The .com extension seems destined to remain the standard default extension for commercial websites for the foreseeable future. Don't use a .net, .org, or .web, etc. as your primary extension as it seems second nature for most internet users to type .com into their browsers when they want to find a site.

 

It Should Contain the Benefit

If your company’s name is taken, try and register your benefit. If you company's domain name is taken, for example Wally Pens, then you can use your product's benefit as a domain name (www.sturdypens.com). As another example, a company called Holiday Sports Network may register their benefit, www.funtravel.com, instead of their full name or the HSN acronym.

 

It Should Contain Your Most Important Keywords

Some search engines provide better listings to websites that include important keywords in their domain names. Consider the keywords that people may search for when they use the search engines to look for the products that you have on offer.

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