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Forums  >  Domain Name Registration  >  Strategies for Picking Your Domain Name

Strategies For Picking Your Domain Name

Published on 12/29/2009 by Wayne Foster
If you want to create your own unique domain name rather than buy one, then you will need to have some names in mind before you visit the domain registrar.  Some internet marketing experts suggest a couple ways to come up with domain names. One is to gather a group of friends to brainstorm a list of 100 potential names to check out.
 
Here are a number of general pointers for choosing a domain name:
 
Keep it short
A long domain name may be descriptive of your business, but it will be harder to remember and type into a web browser.
 
Put two words together
Combinations of short words often work well. For example, you could add "city" or "planet" as a second word to make it appear your business comprises a broad range of products or services.
 
Make it easy to spell
If the name is difficult to spell, people may enter your web address incorrectly or you will have to spell it out for them whenever you talk about it. Try and avoid hyphens and dashes for that reason, also.
 
Use the .com or .net extensions
There are many alternatives to using .com and .net extensions in your domain name, however, try and avoid them if possible. The others extensions, such as .us, .biz, .info, .tv, are largely unfamiliar to people. If you confine your business to a specific country, you may like to consider using that country's extension.
 
Think about keywords
If you want search engines to direct traffic to your website, make sure your domain has one or more of your target keywords to help you get a good ranking on those search terms.
 
It is also a good idea to try and include some part of your business name into your domain. If you are creating a new business, you may want to create a name that works for both.

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Wayne Foster
Posted:December 29, 2009 Subject: Strategies for Picking Your Domain Name Comment
If you want to create your own unique domain name rather than buy one, then you will need to have some names in mind before you visit the domain registrar.  Some internet marketing experts suggest a couple ways to come up with domain names. One is to gather a group of friends to brainstorm a list of 100 potential names to check out.

 

Here are a number of general pointers for choosing a domain name:

 

Keep it short

A long domain name may be descriptive of your business, but it will be harder to remember and type into a web browser.

 

Put two words together

Combinations of short words often work well. For example, you could add "city" or "planet" as a second word to make it appear your business comprises a broad range of products or services.

 

Make it easy to spell

If the name is difficult to spell, people may enter your web address incorrectly or you will have to spell it out for them whenever you talk about it. Try and avoid hyphens and dashes for that reason, also.

 

Use the .com or .net extensions

There are many alternatives to using .com and .net extensions in your domain name, however, try and avoid them if possible. The others extensions, such as .us, .biz, .info, .tv, are largely unfamiliar to people. If you confine your business to a specific country, you may like to consider using that country's extension.

 

Think about keywords

If you want search engines to direct traffic to your website, make sure your domain has one or more of your target keywords to help you get a good ranking on those search terms.

 

It is also a good idea to try and include some part of your business name into your domain. If you are creating a new business, you may want to create a name that works for both.

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