Critical CMS Features For SEO

Critical CMS features for SEO

 

* URLs free of tracking parameters and session IDs — Sticking session or tracking information such as the user’s clickpath into the URL is deadly for SEO. It usually leads to incomplete indexation and duplicate content issues.

 

* H1 tags — No H1 tags on a given page is not desirable. Too many H1 tags on the page is not desirable. Low-value content (such as the publication date) marked up as an H1 is not desirable. The article title is typically the best content to have wrapped in an H1.

 

* Customizable URL structure — If the default URL structure of the CMS doesn’t suit your needs, you should be able to change it. For example, if you don’t want /archives/ in the URLs of all your archived articles, you should be able to remove it. Or if you want to reference the article name instead of the article’s database ID in the URL, you should be able to do it.

 

* 301 redirects to canonical URL — Duplicate content is the bane of the existence of many a dynamic website owner. Automatic handling of this by the CMS through the use of 301 redirects is a must.